American vape brand Enki prepare to be on the shelf in the national Suning stores, and is expected to start the sales in thousands of stores by the end of July. The products on the market include Supreme’s zero nicotine and low nicotine products.
Enki founder Katy said,”Domestic e-cigarette industry is still in its infancy. From the long-term development, the sales channel is the focus of efforts at this stage. Enki will attract more young smokers through the integrated business model of e-commerce channel + content IP marketing + deep distribution. At the same time, through the Internet + new retail way, we completed entering the first batch of thousands of Suning stores in Ji’nan and setting up distribution channels of the national e-commerce stores.”
Enki belongs to the American tobacco company The Absolute Best. It is an electronic cigarette developer, which mainly produces disposable vapes. So far, Enki has launched a total of six disposable cigarettes and four nicotine-free vape pens in China.
According to public information, Enki completed the seed round financing of tens of millions of RMB on June 18, with the investor of Huarui Group.