According to the latest trade data from the General Administration of Customs of the People’s Republic of China, 2FIRSTS has compiled the e-cigarette export figures from China to Japan in September 2023. The details are as follows:

The export value reached approximately $17.29 million, recording a month-on-month growth of 25.80% but witnessing a year-on-year decrease of 71.00%.

The export volume reached approximately 116 tons, with a month-on-month increase of 13.90% but a year-on-year decline of 67.15%.

The export unit price for e-cigarettes was 148.46 US dollars per kilogram, with a month-on-month increase of 10.45% but a year-on-year decrease of 11.72%. Meanwhile, the average price for “personal electronic vaporizers such as e-cigarettes” was 20.22 US dollars per unit.

Among them, “e-cigarettes and similar personal electronic vaporizers” accounted for 99.35% of the export category, while “non-combustible products containing no tobacco or reconstituted tobacco but with nicotine for non-smoking use” accounted for 0.65%.

According to data from P&S Market Research, the e-cigarette market in Japan is expected to reach $4.5 billion by 2024, with a compound annual growth rate of 22.6% from 2019 to 2024. The awareness of the harmful effects of traditional smoking has been increasing, leading to a rise in the usage of e-cigarettes (including tobacco heating products) among the general public. In the past, middle-aged individuals aged 35-44 were considered the primary consumer group for such e-cigarettes. Major players in the Japanese e-cigarette market include Philip Morris International, British American Tobacco, Japan Tobacco Inc., Achia Group, and Imperial Brands.