US regulatory authorities warn of electronic cigarette packaging

In order to protect minors from tobacco products, the United States Food and Drug Administration and the Federal Trade Commission (FTC) issued a joint warning to 13 manufacturers and distributors of electronic tobacco liquid to prohibit the packaging of electronic tobacco liquid to mislead minors on May 1st.

Electronic cigarettes consist mainly of batteries, evaporator and smoke pipes with cigarette smoke. Among them, the electronic cigarette contains a certain amount of nicotine, by adding flavor to produce different tastes, such as herbal flavor, fruit flavor and so on.

Some of the electronic cigarette packaging boxes sold in the US market are much like juice boxes, or wrapping paper, which is similar to the common candy and biscuit wrapping paper. Scott Gottlieb, director of the US administration of medicine, said in a statement that any tobacco products should not use marketing ways that might be harmful to children, especially using patterns that may mislead children, making them mistaken for the food they have eaten or drink.

Maureen Ohlhausen, the chairman of the Federal Trade Commission, said the joint warnings from the two agencies suggest that marketing means that children may face nicotine hazards is unacceptable.

The US Drug Administration also said that although it supports the development of alternatives to traditional cigarettes, it will not allow children to be healthy at the cost of promoting this work.