Topson’s 20th Anniversary Bash: A Blend of Innovation and Expansion
On a bright November day, the bustling city of Shenzhen hosted a milestone celebration for Dongguan Topson Electronic Technology Co., Ltd., the powerhouse behind the popular e-cigarette brand ELUX. Commemorating two decades of innovation, the event was a vibrant hub, drawing channel partners from the USA, UK, Russia, the UAE, and the Philippines. The highlight? The unveiling of Topson’s newest brainchild in the e-cigarette domain.
A Journey Through Time: Topson’s Evolution
Founded in 2003, Topson initially cut its teeth in consumer electronics, producing everything from headphones to card readers. By 2007, the brand ventured beyond its Shenzhen roots to international markets. The significant pivot came in 2013 when Chairman Tan Zhenghui steered the company towards the e-cigarette industry, tapping into the vast potential of vaping products.
The Rise of ELUX and FIREROSE
By 2017, Topson had launched two major brands, ELUX and FIREROSE, marking its ambitious stride into global markets. ELUX, in particular, has flourished, now sold in over 30 countries. Their success is partly due to strategic investments in Dongguan Hongfu Biotechnology Co., Ltd., a major player in the global e-liquid market.
A Commitment to Sustainability
In an era where environmental responsibility is paramount, Topson isn’t lagging. In 2022, in partnership with the UK’s Green Wing, they embarked on an eco-friendly e-cigarette project. This initiative is bolstered by investments in recycling plants in Indonesia, aimed at efficient disposal of e-cigarette components, aligning with global sustainability goals.
Looking Forward: Topson’s Vision for the Future
With eyes set on the future, Tan Zhenghui envisions Topson not just excelling in the e-cigarette industry but also securing a spot among the world’s top 100 companies. This ambitious goal reflects their continued dedication to innovation, environmental sustainability, and global outreach.
As Topson celebrates its rich 20-year history, it’s clear they are poised for even greater achievements. Whether you’re a vaping aficionado or a curious observer, keep an eye on Topson as they shape the future of the e-cigarette industry. Dive deeper into the world of vaping with us, and let’s explore the innovations that keep the world puffing—responsibly, of course!
