Less than two years ago, Juul Labs entered the Irish vaping market with great enthusiasm. The company now plans to withdraw from the country at the end of this year, according to a story in the Irish Independent.
Juul Labs told workers in September that the vaping giant planned to exit some European and Asia-Pacific markets and cutting more of its remaining 2,200 employees.
“Although much has been achieved in a short space of time, at a global level the company has had to make some difficult decisions about how best to serve its mission,” the company told suppliers in Ireland in recent weeks, according to the story.
“As part of this process the company has made the decision to focus its investment on core markets in order to best position itself for the long term, therefore unfortunately have informed us of their intention to exit the Irish market,” it added in a memo seen by the Irish Independent.
“Juul Ireland will be ceasing operations at the end of this 2020 calendar year,” it said.
The company launched in Ireland initially selling its products in 160 Circle-K forecourts and 50 Hale Vaping stores.