Philip Morris International (PMI) is set to launch its heated tobacco product, IQOS ILUMA, in Montenegro this month, according to a report by Vijesti on November 23rd.
IQOS ILUMA incorporates a revolutionary SMARTCORE INDUCTION SYSTEMâ„¢ technology, which uses induction to heat tobacco without combustion. This innovation significantly reduces the generation of toxic substances compared to traditional smoking methods.
Montenegro is a picturesque country located in the southwestern part of the Balkan Peninsula, along the eastern coast of the Adriatic Sea. It shares borders with Serbia to the northeast, Kosovo to the east, Albania to the southeast, and Bosnia and Herzegovina and Croatia to the northwest. The stunning Adriatic Sea stretches to its southwest.
Statista data indicates that the e-cigarette market revenue in Montenegro is projected to reach $1.3 million by 2023. Furthermore, the market is expected to witness a compound annual growth rate of 4.14% from 2023 to 2028. The popularity of e-cigarettes has soared in Montenegro, with both locals and tourists turning to this alternative to conventional smoking.
