The provincial government of British Columbia permitted all legal recreational cannabis retailers to deliver weed to their customers from July 15, 2021. You can now run a weed delivery service in West Vancouver without the need for a separate delivery license.
What to do to Run a Successful Weed Delivery in West Vancouver
1. Comply With Regulations
To run a successful weed delivery service in West Vancouver, you must comply with the Canadian government and the British Columbia Province regulations on weed delivery. Here are some rules for weed delivery in British Columbia:
- You can only deliver weed to adults of 19 years and above. This requires your customers to show some form of identification when receiving their orders.
- You can only do deliveries between 9 a.m. and 11 p.m.
- Deliveries should only be to residential addresses or an area immediately outside your cannabis retail store, for example, the curbside.
- The cannabis retail store and its employees can deliver non-medical marijuana products directly to their customers without third-party delivery services.
- The cannabis products must be stored securely during delivery, whether you choose to deliver through a bike, a motor vehicle, or on foot.
- Your employees must carry a copy of their CRS license for identification.
- The weight limit for delivering weed is 30 grams of dried cannabis per transaction, just like retail stores.
For your weed delivery service to succeed, you must understand the existing laws around cannabis cultivation and sale and any proposed laws and changes.
2. Set Firm Boundaries on Your Delivery Radius
You should decide where to draw the line on delivery if you wish to have a successful weed delivery business. You might be tempted to deliver to a wide area to beat the competition, but that can work against you. You might incur extra costs, such as additional fuel costs, insurance, and delivery staff.
When setting delivery boundaries, ask yourself if you will get enough users to make the business lucrative. Assess how receptive the surrounding community is to delivery, how much the area is currently served, and the cost for a driver to travel a certain distance. Consider areas with a high population density. After setting a delivery boundary, make sure you comply with it.
3. Delivery Software
Delivery software will help you accept orders, map the route, and process transactions. You will need to find a delivery software that allows your delivery staff to receive an order and select a navigation App. It also allows them to view the address, the name of the customer, and any specific delivery instructions.
You will also need a customer App with smooth registration features with a secured identity and age verification system. It should have an easy search and select components with relevant filters. You should also ensure that the App has real-time GPS tracking.
4. Create Your Standard Operating Procedures
Standard operating procedures (SOPs) are a comprehensive and detailed list of tasks, procedures, and policies written to guide employees in executing and performing their assigned tasks. Having standard operating procedures helps you create efficiencies, promote transparency, maintain compliance, and mitigate risk within your cannabis delivery business.
When creating standard operating procedures, enlist the help of your staff to write down the steps of all the processes and tasks. You should ensure that you communicate and enforce the standards. So, every employee must follow them every time. But you can regularly review and update them as operations change.
Standard operating procedures can transform your business and ensure its success if used daily as part of the management structure. SOPs give your customers the best experience and helps you meet your goals.
5. Build Trust With Your Customers
One of the most important ways of running a successful weed delivery service is by establishing relationships based on trust with your customers. You should consistently provide high-quality products to build customer loyalty.
If you grow your own cannabis, ensure that you abide by all cannabis cultivation regulations, such as organic growing. Similarly, when outsourcing your cannabis, choose partners that are reputable and grow premium quality weed.
You should also educate your customers about marijuana, its many forms, what it can do, how to consume it safely, and the regulatory framework. Creating education and informative content helps to build credibility for your brand.
6. Market Your Cannabis Delivery Service
Before marketing your business, you should first understand the cannabis advertising regulations in Canada and British Columbia. Under federal rules, you can use advertising to provide factual and accurate information about cannabis products. Health Canada has a list of cannabis promotion prohibitions, such as restricting advertising or promoting cannabis in a place where minors may be.
You can market your delivery service through social media accounts like Facebook and Instagram. For this to work, you need to keep your website updated with proper SEO strategies. Making your website content highly SEO optimized helps you increase your online footfall. You can also encourage your customers to give Google reviews.
Conclusion
To run a successful weed delivery service, you must ensure that you have the proper infrastructure and technology for cannabis delivery. Complying with regulations, building trust with your customers, marketing your business, and creating proper standard operating procedures will ensure your weed delivery service’s smooth running and success.
References
https://www.canada.ca/en/health-canada/services/drugs-medication/cannabis/laws-regulations/promotion-prohibitions.html
https://www.canada.ca/en/health-canada/services/cannabis-regulations-licensed-producers/pest-control-products.html
https://searchengineland.com/guide/what-is-seo
