Airscream, a UK-based vaping company, has announced an ambitious plan to invest MYR100 million (approximately $21.12 million) in its operations over the next five years, marking a significant shift in its corporate strategy. This investment strategy includes relocating its headquarters to Malaysia, a move that underscores the company’s commitment to tapping into the burgeoning vaping market in the region.
Key Developments in Airscream’s Expansion:
- Establishment of Operations: Airscream has already established a robust presence in Shah Alam, Malaysia, where it has set up administrative, sales, marketing operations, and a showroom. This strategic location employs nearly 40 local professionals and supports around 100 employees globally.
- Growth and Prospects: The vaping industry in Malaysia has seen substantial growth, currently valued at MYR3 billion and providing employment to over 30,000 Malaysians. With the industry’s continuous expansion, Airscream’s investment is expected to not only foster further growth but also attract more foreign direct investments and boost local employment.
Market Dynamics and Legislative Support:
- Regulatory Environment: The Malaysian government’s recent passage of the Control of Smoking Products for Public Health Bill 2023 has been a game-changer. This legislation aligns Malaysia with international standards observed in countries like the UK, Australia, Thailand, and Singapore, which have established comprehensive laws regulating tobacco and vape products.
- Industry Ecosystem: Airscream’s CEO, Sam Ong, highlights Malaysia’s robust market and dynamic vaping industry ecosystem as key factors in the company’s decision to invest. This environment promises a fertile ground for growth and innovation in the vaping sector.
Airscream’s Commitment to Innovation: Airscream isn’t new to the vaping scene. Established in 2018, the company quickly made its mark as a manufacturer and retailer of the popular AirsPop vape product. This move to invest heavily in Malaysia is a testament to the company’s dedication to being at the forefront of vaping technology and market trends.
Why Choose Vaping? A Call to Action: Choosing to vape can be a personal decision influenced by various factors including lifestyle preferences and, for some, the journey to quit smoking. With advanced products like those offered by Airscream, consumers have access to quality options that are continuously evolving. If you’re considering a switch or starting fresh, explore what Airscream has to offer and join the growing community of vapers who are embracing a modern twist to smoking.
Final Thoughts
Airscream’s investment in the Malaysian market is not just about business growth—it’s about fostering a sustainable ecosystem that supports innovation, quality, and community in the vaping industry. As the market continues to evolve, this move could very well shape the future landscape of vaping in Malaysia and beyond. Interested in making the switch? Check out Airscream’s latest offerings and take a step towards a new vaping experience.
