06/20/2019
by Martin Smith
A representative of JUUL said on March 2019,: “Our goal is to launch Juul in the Korean market in the first half of this year or at the latest in the second half of the year.” According to reports, JULL e-cigarette products have been launched in Korea!
On May 24th, Juul Labs sold its products to stores across South Korea. It means that JUUL will compete with IQOS in the Korean market!
Juul comes with a USB-style charging interface（you could buy it at buyecigkits official web at https://www.buyecigkits.com/e-cig-kits/e-cig-pod-kit/original-juul-pod-system-starter-kit-free-shipping/）. There are five flavors of pod, each containing 4 cartridges .
Philip Morris International launched its heating not burn product iQOS in South Korea in June 2017（you could buy IQOS and iqos accessories at https://www.buyecigkits.com/e-cig-brands/iqos/）,
which was quickly welcomed by smokers, prompting Korean domestic tobacco manufacturer KT&G (Korea Tobacco) and other foreign companies to introduce differentiated products. Such as the US smoke-type electronic cigarette Phix and the Japanese brand Jouz.
Market observers expect Juul to lead the growth of the Korean smoke-based e-cigarette market, just as Philip Morris International iQOS leads the heating and non-combustion market.
To understand the potential health risks of e-cigarettes, the Korean Ministry of Health plans to work with consumer safety oversight agencies to independently evaluate the chemical composition of Juul products.
Jung Young-gi,South Korean Ministry of Health official，said: “As we did when we first introduced the iQOS, heating not burn product, we will soon ask the food and drug safety department to conduct research on Juul e-cigarettes to check for the presence of this product. Different types and levels of toxic substances. We will then publicize Juul’s material composition and product toxicity and dependence assessments to raise public awareness of possible risks.”
Regarding Juul’s controversy over social media to lure young people to smoke, Lee Seung-jae, CEO of Juul Labs Korea, told reporters in Seoul: “We will not conduct any form of social media marketing.”
Next, Juul is considering expanding into the Middle East. The UAE government said in February 2019 that it would consider legalizing e-cigarettes. Juul said: “We are evaluating the entire Middle East market.” But it is not yet ready to share a clear expansion plan.
