Recently, Geekvape announced the official debut of its Paris, France co-branded vape shop with Cloud Vaping. The stores, cloud vaping la defense and cloud vaping Gare de l’Est, are located in the most vibrant and bustling areas of Paris, attracting a large number of ardent vape enthusiasts during this time.

Along with the alliance, Geekvape also surprised and benefited many of its Parisian fans by introducing the launch of a campaign with Cloud Vaping called Geekvape Opening Week, which run from September 10 to September 24 in 2022. During this time, consumers can get a free Geekvape Sonder U when they buy a Geekvape Lengend 2 in-store, in addition to other benefits. With the purchase of any Geekvape product, you can also receive a lovely t-shirt or baseball cap.

No vaper can possibly not have heard of Geekvape’s Legend, and many people have undoubtedly only learned about the brand because of the Legend. The Legend is a device that is as legendary as its name, and the Legend 2 features the second generation of Geekvape’s Tri-proof technology. The second iteration of Geekvape’s Tri-proof technology raises the IP67 and IP68 ratings for water and dust resistance, elevating the MOD to a new level. It is now more resilient to shock and more durable. You’ll be able to feel how compact and comfortable the new Legend is in your hands once you hold it.

This time around, we also see a new piece of hardware; Geekvape has released a POD called the Sonder U, which, according to the company’s official description, is a pod that you cannot miss. Easy-to-use and perfect flavor. Having a small, manageable size in your hands. The 1000mAh battery ensures that you can vape for a long time. The next chapter in the Geekvape adventure begins with this little device, which is characterized by its high quality and attention to detail. Moreover, one of the things that makes it so popular with the vaper is that Sonder U provides a long-lasting vaping experience and enables a consistent output of up to 20W.

“Well first of all, I am just super pleased, we are indeed very proud to partner up with Geekvape, we trust each other, this collaboration is bound to have a huge impact, Geekvape has an unparalleled influence in France, their products are loved by French consumers, and our union also strengthens our position in France, and in the future we will bring our users even better products and an even better experience”, According to one of the Cloud Vaping manager.

Geekvape is the leading brand in France in terms of popularity and sales, and with a 90% shop coverage in Paris, it can be found in almost all vape stores, whether large and small, and its iconic orange coloring and lightning bolt emblem are constantly apparent.

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Convenience retailers fear the arrival of fast-growing vape brand Elf Bar into Tesco this week will impact their sales.

The supermarket giant is launching a range of 12 Elf Bars with convenience retailers concerned it will further encroach on their trade with sales having been impacted already when Morrisons and Asda began stocking the brand earlier this year.

“It’s a big thing for us retailers that are selling shed-loads of it, but it was inevitable,” said Best-one retailer Kay Patel.

“Tesco has probably held off so far because they thought it was just a short-lived fad, and the fact it has so many issues around underage appeal and waste. But now they’ve seen the sales and they want a bite.”

Nisa retailer Kishor Patel added: “The mults will move into where there is profit opportunity. But they will take sales from us with cheaper pricing by killing their margin.”

Londis retailer Atul Sodha also suggested he may have to reduce the price of Elf Bars to compete with Tesco, which would impact his margin.

“Thankfully, we’re now also stocking Lost Mary, Crystal and Klik Klak vapes, which hold better margin and help us grow the category,” he explained.

Retailers also expressed confidence in their category expertise as a point of difference from the supermarkets.

“We can offer one-to-one advice that a Tesco sales assistant can’t,” said Premier retailer Serge Notay, who carries 21 flavours of Elf Bars. “We have the advantage of being there first and have established footfall. Plus, with new flavours coming out we can adapt quicker than a multiple.”

Costcutter retailer Sue Nithyanandan added: “The independents shouldn’t be worried, as Tesco is just following what we do best. It’s not going to be easy for them. I know how efficient you have to be in managing this category.

“I have a staff member who specialises in vape, which also allows us to get customer feedback. People have to be sure before trying anything new, and we give that service.”

Filco Supermarkets MD Matthew Hunt said: “This market is so fast moving, with new flavours and so forth entering all the time. The mults don’t do this very well so I wouldn’t be too concerned as we can move far quicker than they can.”

The vaping category has become a big part of trade for convenience stores, holding strong margins for retailers and acting as a key footfall driver. According to IGD Research, tobacco and vaping is the largest category in convenience in terms of sales, growing by 13.3% since 2019.

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ZOVOO, the ‘Best Newcomer’ brand in the e-cigarette industry, has recently released its new DRAGBAR Z700 GT, which will soon be on the shelves in Morrisons, the well-known supermarket chain in the UK. This is not only an authoritative certification of ZOVOO brand and product strength within the UK e-cigarette industry, but also a high recognition of DRAGBAR products among end consumers.

Morrisons, founded in 1899, is the fourth largest supermarket chain in the UK. With 498 supermarkets and online sales platforms, Morrisons serves around 11 million customers every week.

The entry of DRAGBAR Z700 GT into Morrisons can fully take advantage of its large-scale sales network, combined online and offline retail channels, comprehensive coverage of store advantages, first-rate localized customer service, and ultra-high customer purchasing power. It enables more local consumers to buy ZOVOO products and further stimulates the market energy of ZOVOO.

DRAGBAR Z700 GT is the first ultra-thin ceramic core disposable. By integrating the subversive innovation technology GENE TREE Special Edition, it brings exceptional power efficiency and achieves the new peak of 700 puffs in 2ml disposable products on the market, greatly improving the vaping experience for users. It is highly recognized and praised by authoritative media and social media influencers in the industry, and has recently been featured in the British e-cigarette magazine Vapouround.

Morrisons has launched the DRAGBAR 600 in August, which gained huge popularity among local consumers. This is the most important factor for Morrisons to repurchase ZOVOO products in a short period of time.

DRAGBAR is the star product series of ZOVOO, which has received the attention and love of global users since its launch. It is ZOVOO’s in-depth exploration of local users’ needs, innovative exploration of appearance, optimization of product details and guarantee of taste that make DRAGBAR disposable products continue to attract fans in the UK.

ZOVOO always adheres to the business philosophy of “user-focus” and continues to make breakthroughs and innovations in technology to provide consumers with more forward-looking disposable products, and more pleasant vaping experience. We believe that with the support of ZOVOO team, partners and distributors, local consumers will be able to buy ZOVOO disposables in more market channels in the future!

WARNING: This product may be used with e-liquid products containing nicotine. Nicotine is an addictive chemical.

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 RLX Technology (NYSE: RLX), known for its RELX-branded e-cigarette products, released its annual corporate social responsibility report Envisaging a Better Future recently, highlighting its effort in market responsibility, research and development investment, environment protection, employees career and corporate governance.

According to the report, RLX has further enhanced on its investment in product quality and vaping science. Since its inception, RLX has invested RMB 800 million in R&D. RLX has established its laboratory matrix consists of eight labs for different purposes, and developed a “1+4” science research chain covering product quality, physiochemical research, toxicology research, long-term impact assessment and clinical research.

In March 2021, RLX launched the first e-cigarette clinical research project in China. In February 2022, RLX started the first clinical study on the safety of e-cigarettes in China. Both of the two projects were successfully registered on Chinese Clinical Trial Registry. Various researches led by RLX and renowned research institutions were published in prominent academic journals such as Ecotoxicology and Environmental Safety and Chinese Journal of Drug Abuse Prevention and Treatment.

By June 2022, RLX has applied for over 610 patents globally, covering vaping device design, e-liquid formula, electric control, smart device and released content.

Environment protection is another highlight in RLX’s CSR report. In September 2021, RLX started the Pods Reborn recycling program with China Siyuan Foundation for Poverty Alleviation. By June 2022, the program had been carried out in 188 cities in China and over 16,000 stores were equipped with a used pods recycling bin.

As part of endeavor of the Amur Tiger and Leopard Conservation Project RLX started with China Green Foundation in 2020, RLX has planted a total of 20 ha of eco-fields in Zhen’anling Village, Hunchun city, Jilin Province to ensure the amur tiger and leopard have sufficient food supply. RLX has also organized a patrol team to regular remove animal clips and traps in the woods, while tracking data of the wild animals. By the end of 2021, the total patrol distance of the RLX Tech Patrol Team had reached 12,600 kilometers.

In April 2022, RLX has also launched its net-zero carbon emission plan Aim for Zero to achieve carbon neutrality in its direct operations by 2033 and along the value chain by 2050.

According to Aim for Zero, RLX will take eight major initiatives including plastic reduction, waste reduction, promoting the Pods Reborn program, establishing a green supply chain partner mechanism, reducing product carbon footprint and introducing zero-carbon products, creating a zero-carbon plant and a green store and reducing carbon footprint in office and during business travel.

Regarding to RLX’s market responsibility, the report said that by the end of 2021, RLX had opened more than 24,000 stores in more than 300 cities, creating about 370,000 jobs across the industry chain.

“In more than 4 years of entrepreneurship, one of the things we are particularly proud of, and we have no regrets about, is our dedication to fulfilling our social responsibility. RLX Tech sees social responsibility as one of its core competitive advantages. It is also our duty as corporate citizens.” said Kate Wang, founder and CEO of RLX Tech.

The report in full is available here on https://oss-static.relxtech.com/relxapi/app/filedata/2022-10-13/%E9%9B%BE%E8%8A%AF%E7%A7%91%E6%8A%80%E7%A4%BE%E4%BC%9A%E8%B4%A3%E4%BB%BB%E6%8A%A5%E5%91%8A2021-2022-EN.pdf

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The European e-cigarette association Independent European Vape Alliance (IEVA) recently decided to update its Code for Responsible Marketing in order to demonstrate the responsibility of the industry when it comes to youth protection. The “E-Cigarette Professional Committee of China Electronics Chamber of Commerce (ECCC)” now also has signed this code. This is a very good sign of responsibility.

The Code for Responsible Marketing contains 14 mandatory principles. The main focus of the code is that “e-cigarette marketing should not make vaping seem appealing to minors”.

Dustin Dahlmann, President of IEVA: “As confident as we are that e-cigarettes have significant harm reduction potential, we also recognize that they must be marketed responsibly. The signatories therefore only address adult smokers and e-cigarette users with their advertising and marketing to inform them about the products. Youth protection is imperative for us. We are very glad that we agreed on this with our dear colleagues from China.”

Here are some of the principles from the Code:

• “Warnings: E-cigarette advertisement must contain clear warnings and references that the ad is exclusively intended for adult smokers and vapers.”
• “Placement: E-cigarettes may not be advertised in establishments or at events which are mainly frequented by children and teenagers. A minimum distance of 100 meters must be maintained to the main entrance of schools.”
• “Appeal to minors: E-cigarette advertising abstains from using cartoon characters and other fictional characters that could trigger the interest of minors.”
• “Product design: The products must not be designed in any way to be particularly appealing to minors. Appealing in this context is the presentation using comic figures, the depiction of candies and generally any visual representation that can attract the attention of minors in a special way.”
• “Health Professions: Advertisement for e-cigarettes does not contain persons, who represent health occupations or create the impression that the products would have a medical effect.”

Link to the Code of Responsible Marketing 

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In a major crackdown, China on Monday banned the sale of flavoured e-cigarettes across the country. The ban is an attempt by the Chinese government to keep underage vaping in check which had been growing steadily.

Reportedly, the ban will only affect the flavoured vaping devices as the tobacco variants will continue to be produced. However, a survey has shown that tobacco e-cigarettes account for a tiny percentage of the total sales figure. Meaning, the move has the potential to end the vaping culture in China for good. 

Under the sweeping ban which came into effect on October 1, no sale of e-cigarettes will be allowed on online platforms. 

Additionally, the companies will have to add a warning label to devices citing they are harmful and must not be consumed, especially by school children. 

Relx, a company that commanded the Chinese vaping market with a 70 per cent share has lost over 95 per cent of its stock value after the government started mulling the proposal. The ban effectively is like a death knell for companies like Relx. 

While China is banning the sale of such devices domestically, it will continue to export them to countries globally. The total exports from China stood at $19 billion in 2021 which was a whopping 180 per cent increase year-on-year. 

According to a Reuters report, flavoured disposable vaping devices account for one-third of US e-cigarette sales, up from less than two per cent three years ago. The majority of these devices are exported by China. 

While initially vaping products were dubbed a ‘valuable aid to quit tobacco’, their apparent ill health effects have forced governments across the globe to set guidelines and some sort of restrictions on their sale.

As reported by WION, in June, the European Union proposed to ban the use of flavoured heated tobacco products.

“With nine out of ten lung cancers caused by tobacco, we want to make smoking as unattractive as possible to protect the health of our citizens and save lives,” said EU health commissioner Stella Kyriakides in a statement.

Meanwhile, the American Food and Drug Administration (FDA) in January 2020 banned all flavours except tobacco and menthol in Juul and other cartridge-based e-cigarettes.

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