A Beginner’s Guide To Vape Kit Essentials

Vaping is another method of breathing in nicotine or other drugs using an electronic device rather than smoking them. If you’re reading this article, you may very well be a beginner looking for more information on vaping and the tools that come with it. As a newcomer to the vaping world, it’s essential to be familiar with what you need to use to have your first taste. To jumpstart your vaping practice, the following are facts you need to know before buying your first kit.

The E-Cigarette 

If you’re seeing an elongated device that may resemble a pen that people put into their mouths, it’s called a vaporizer or vape. It’s a device people use to consume e-liquids. E-cigarettes make it possible to consume liquids made of propylene glycol, vegetable glycerin, and flavoring.

These electronic cigarettes come in various wattages that warm the e-liquids to different temperatures, which also affects the flavor. For beginners, you could get a satisfying vape at 10 watts. As you progress, you could eventually start using 40-50 watts. You may visit sites like vape pens at Vapeandjuice.co.uk and other vape shops to check out various vape kits.

Parts Of The Vape Kit 

Every beginner needs a vape starter kit. An essential part of learning how to vape is to get familiar with the vape hardware used to inhale various liquids. This includes the components and accessories that make up the device. Each part works together to transform liquids into vapors you can smoke and taste.

  1.  Mouthpiece Or Drip Tip 

The mouthpiece is where you inhale from so the vapor can travel to your lungs. It connects to the main chamber or tank, which contains the e-liquid. The only way for the vapor to come out is to suck it out through this component.

  1. Tank  

The tank holds the e-liquid of your choice. It can either be made of hard plastic or glass and encases the coil. It’s commonly the body that holds the mouthpiece and the battery underneath.

Learning about vape basics also includes understanding the different types of substances you could try. Besides e-liquids, there are also buds, oil, and waxes. As you learn more, you’d eventually discover how to inhale them using different vapes.

  1. Vape Coils 

The vaporizer’s heating element is the wiring shaped like a coil that primarily turns the liquid into vapor. Vaporizers vary as they can have one or two coiled wires. The wick may either be wrapped around or placed in the middle of the coil.

  1. Wick 

The wick inside the tank is wrapped in the coil. It’s made of different materials, like cotton, mesh, or twisted silica. It’s an absorbent material that holds the liquid heated by the coil and turns it into vapor.

  1. Atomizer 

The component that holds the coil and the wick can be found inside the tank in standard vape models. More advanced vapes are stand-alone vaporizers.

  1. Battery 

The battery connects to the tank and holds electricity, which heats the e-liquid inside. There are various sizes of batteries that vapes use, but the most common are 18650 batteries.

A Beginner’s Guide To Vape Kit Essentials

How To Buy Your First E-Cigarette 

You’d need a little bit of basic knowledge before buying your first electronic cigarette. Knowing what you want may make it easier for you once you set foot in a smoking shop. Also, you could still always ask the proprietor or staff for recommendations.

  • Step 1: Choose Your Type Of Vaping 

Since there are a few types of vapes, you may need to figure out first what style of vaping you want to try. This would influence the kind of vaping kit you want to have. There are two styles of vaping: classic and sub-Ohm vaping.

Classic vaping, also known as mouth to lung (MTL), is a style of vaping where you’d need to inhale the vapor first through your mouth and then to your lungs. It’s suited for beginners as it’s a natural method of consuming substances, much like inhaling a cigarette. It’s also said to be an easier way for smokers to transition to vaping.

Sub-ohm vaping uses an e-cigarette with a coil whose resistance level is less than 1 ohm. In sub-ohming, you inhale the vapor, and then it goes directly to your lungs, which experienced users tend to do. The vape’s atomizer coil in this case quickly heats up because of low resistance. A more significant amount of liquid vaporizes, producing a more prominent flavor with a thicker cloud of vapor.

  • Step 2: Decide Which Vaping Kit You Want 

There are two types of MTL devices you could choose from as a beginner. There are classic MTL vaping devices with changeable coils that require replacements and a refillable tank if you see yourself doing mouth-to-lung vaping. It’s perhaps best for those who like more flavor options and customization.

Cigalike MTL vaporizers are another excellent choice for beginners because of their affordability. They have a disposable flavored refill, like menthol. And they look similar to traditional cigarettes and are thought to be easier to use. E-liquid flavor ranges include tobacco, which has varying nicotine strengths.

Another type of vaporizer is a direct-to-lung (DTL) device, like a sub-ohm vaporizer. This device is for more experienced users who have long moved on from smoking to vaping. The device is also customizable, allowing the user to set it to cater to personal tastes.

A Beginner’s Guide To Vape Kit Essentials
  •  Step 3: Choose An E-Liquid To Inhale 

Once you’ve already picked out your vaping kit, you’d be going through various e-liquids or refills to inhale and taste. These also come with nicotine with varying strengths, if you prefer them to e-liquids.

In Conclusion 

Vaping is a fast-growing practice that’s believed to be less harmful than smoking. If you want to start the habit, knowing the vaporizer parts would allow you to understand how it works and how you could eventually enjoy vaping more. And when you’ve gotten used to vaping, you may also use modified devices to find the tastes you like, like what veteran users do.

Residents Want Cannabis Legalized Across Several States

Residents in several states support cannabis legalization, per a new poll.

WASHINGTON — The U.S. Cannabis Council, a special interest group working to end the federal government’s prohibition on cannabis, released the results of a new poll that shows a supermajority of residents in states likes Arizona, Utah, and West Virginia want an end to federal cannabis prohibition during this congressional session.

“We’ve reached an apex in our fight to end federal cannabis prohibition, and it’s clear from these overwhelming figures that Americans in Arizona, Utah and West Virginia support legal cannabis and want their federal and state representatives to do the same,” said Steven Hawkins, the interim president, CEO, and founding member of the council.

“In anticipation of the bill from Senators Booker, Wyden and Schumer, and with the bipartisan vote in favor of legalization in the House last Congress, we are at a critical juncture in our country’s complex journey with cannabis,” Hawkins said.

“We urge government representatives on both sides of the aisle to consider this bipartisan public demand and vote favorably on federal cannabis reform.”

Here are the following results, via the press release sent to Vaping Post:


  • 72% of registered Arizona voters support federal cannabis legalization generally
  • 74% support Senators Sinema and Kelly voting to legalize cannabis federally this year
  • 79% support the US Congress legalizing cannabis this year in light of foreign nations already doing so
  • 64% support expungement of non-violent crimes
  • 86% support allowing medical cannabis to be prescribed in VA facilities


  • 66% of registered Utah voters support federal cannabis legalization generally
  • 69% support Senators Lee and Romney voting to legalize cannabis federally this year
  • 69% support the US Congress legalizing cannabis this year in light of foreign nations already doing so
  • 55% support expungement of non-violent crimes
  • 86% support allowing medical cannabis to be prescribed in VA facilities

West Virginia

  • 70% of registered West Virginia voters support federal cannabis legalization generally
  • 77% support Senators Manchin and Capito voting to legalize cannabis this year
  • 77% support the US Congress legalizing cannabis this year in light of foreign nations already doing so
  • 44% support expungement of non-violent crimes
  • 89% support allowing medical cannabis to be prescribed in VA facilities

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State High Court Overturns Marijuana Legalization Bill In Mississippi

The Mississippi Supreme Court voided a voter-ratified medical cannabis measure.

JACKSON — Earlier this month, the state Mississippi Supreme Court on Friday struck down a medical marijuana legalization initiative that voters had overwhelmingly approved last November, which is shattering a potential market worth more than $250 million.

This is unfortunate because the court order voided a citizen-backed vote that passed the entire state’s electorate by a nearly 3 to 1 margin in favor of the reform measures.

“The Mississippi Supreme Court just overturned the will of the people of Mississippi,” said Ken Newburger, the executive director for the Mississippi Medical Marijuana Association, in a statement to trade publication to MJBizDaily.com.

Newburger said: “The court ignored existing case law and prior decisions. Their reasoning ignores the intent of the constitution and takes away people’s constitutional right.”

“It’s a sad day for Mississippi when the Supreme Court communicates to a vast majority of the voters that their vote doesn’t matter.”

This is also the second time in less than a month that a supreme court from a Deep South state ruled against constitutional marijuana legalization measures.

The other case involved the high court in Florida rejecting an adult-use measure to legalize pot for the 2022 general election ballot.

Elsewhere in the United States, other state courts take on the claim that marijuana legalization efforts shouldn’t be decided by voters.

This also includes politicized justices that ruled against a similar measure with the South Dakota high court.

Matthew Schweich, the deputy director of the Marijuana Policy Project, also called the high court’s decision a “deeply flawed ruling” that marks a “cruel and tragic day for sick and suffering people in Mississippi.”

“The legislature must take action to fix the ballot initiative requirements and honor the will of their constituents by enacting Amendment 65 into law through the legislative process,” Schweich wrote in a press statement to the publication MJBizDaily.com.

Florida Supreme Court Kills 2022 Marijuana Legalization Initiative

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Canadian Vapers Unite for World Vape Day

TORONTOMay 30, 2021 /CNW/ – Despite ongoing threats of flavour bans, nicotine limits and increased taxes as well as a persistent misinformation campaign, Canadian vapers are undeterred in their fight to ensure that vapour products remain available, accessible and affordable from coast-to-coast.

“This is the fight for our lives,” said Maria Papaioannoy, spokesperson for Rights4Vapers one of Canada’s vapers right organizations. “We are grateful that we have a day where we can talk about our lived experiences as vapers without the filter of cynicism and doubt that permeates media coverage of vaping.”

Vaping is a proven less harmful alternative to smoking. Public health authorities around the world have made it clear that vaping can be an effective tool to help smokers quit smoking. But only if the right regulatory and societal frameworks are in place.

Canada must be more forward looking in its approach to vaping. We are seeing restrictive regulations pop up in every province, including a flavour ban in Quebec,” said Christina Xydous, spokesperson for the Coalition des droits des vapoteurs du Québec. “Vapers from every province must stand up and speak out about the infringements on their rights with these kinds of draconian regulations. Vapour products can help save lives.” 

Flavours are an important component to the vaping experience for adult smokers. Flavours help smokers migrate from traditional cigarettes to vapour products. In 2019, Parliament conducted hearings on amendments to the Tobacco Act (Bill S5). Experts told the federal government that flavoured vapour products are important. It’s time that all governments listen.

Vapour products are the best hope for hundreds of thousands of Canadians who smoke and are looking for an alternative to cigarettes. Earlier this year, Public Health England released its latest review of vapour studies. It found that “the best thing that a smoker can do is to stop smoking completely and the evidence shows that vaping is one of the most effective quit aids available, helping around 50,000 smokers quit a year.”

The Federal Government introduced a proposal late last year to restrict the options for vapers by capping the nicotine content at 20 mg/mL. Nicotine caps represent one more infringement on a product that has helped thousands quit smoking.

“Nicotine caps may not seem like a big deal, but to vapers they are. Many vapers start at high nicotine levels and wean themselves to lower levels over time. A wide range of options is critical. And, any restrictions would result in vapers going back to smoking,” said Ms. Papaoiannoy.

According to research published by the Consumer Choice Center, there are upwards of 1.5 million adult Canadian vapers in Canada. Approximately 955,000 of those adult consumers currently use flavoured vape products. A full ban on vaping flavours would likely push most of those consumers back to smoking.

SOURCE Rights 4 Vapers

For further information: Rights4Vapers : [email protected]; CDVQ : [email protected]

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Philippines Pushing For Strong E-Cigarette Regulations

MANILA — The House of Representatives for the Republic of the Philippines is prepared to move forward with a proposed landmark bill that would regulate the sale and manufacture of electronic cigarettes and heated tobacco products to curb cigarette smoking.

154 co-authors in the 300-man chamber for the House would develop the Vaporized Nicotine Product bill that seeks to establish a clear and effective regulatory framework to monitor product manufacturing standards and prevent sales to minors.

According to the English-speaking Manila Standard, the legislation regulates these products further to avoid “unintended or potential adverse consequences on the use of these products.”

“Although the country is already experiencing a proliferation of sale and use of HTPs and vaping products among Filipino consumers, we do not have a clear and effective law and regulation, including product standards that should govern these products,” said Rep. Sharon Garin, representing Quezon City, is the principal sponsor for the legislation before the House. “Thus, through the passage of this bill, we fill this gap on regulation.”

Garbin argued that more than 75 other countries worldwide had passed laws regulating the sale of e-cigarettes and vaping products. This metric also includes the United States, London, New Zealand, Australia (more aggressively), Canada, and others.

The number of countries that revoked the ban of e-cigarettes also went down in 2020, with Garbin citing that Norway is the latest country to reverse its policy from a ban.

“The governments of Canada and New Zealand have now also recognized the potential benefit smokers can gain when switching to vaping,” Garbin said.

“Their decision to adopt such policies is anchored on decades of research on the subject of nicotine, e-cigarettes, tobacco and harm reduction.”

The Standard also said that the bill was “extensively discussed and debated by experts, scientists, and other stakeholders during the joint hearings conducted by the House Committees on Trade and Industry and on Health.”

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WHO Reaffirms Its Stance Against Vaping Ahead of World No Tobacco Day

Contradicting all the scientific research indicating the benefits obtained by switching from smoking to vaping, the WHO keeps using World No Tobacco Day to push its anti-vaping agenda. In total contrast with other health entities such as Public Health England (PHE), in 2020 the WHO inaccurately claimed that ENDS and smokeless alternatives do not help smokers quit smoking; are more harmful than combustible tobacco; and that nicotine is equivalent to heroin in terms of addictiveness.

A year later, in a press release titled “Quit tobacco to be a winner,” the WHO is at it once again. It insists that the tobacco industry has “promoted e-cigarettes as cessation aids under the guises of contributing to global tobacco control.” Insisting on referring to the vaping industry as the tobacco industry, the WHO added that it employed “strategic marketing tactics to hook children on this same portfolio of products, making them available in over 15,000 attractive flavors.”

“We must be guided by science and evidence, not the marketing campaigns of the tobacco industry—the same industry that has engaged in decades of lies and deceit to sell products that have killed hundreds of millions of people,” said WHO Director-General Dr. Tedros Adhanom Ghebreyesus. “E-cigarettes generate toxic chemicals, which have been linked to harmful health effects such as cardiovascular disease and lung disorders.”

WHO claims that evidence on e-cigs as cessation aids was “inconclusive”

The agency went to on to claim that the scientific evidence on e-cigarettes as cessation aids was “inconclusive,” and that “switching from conventional tobacco products to e-cigarettes is not quitting.” Sadly these statements couldn’t be further from the truth as there are countless peer-reviewed studies conducted by independent public health experts which indicate otherwise.

“The WHO has taken this anti-vaping position—repeatedly—in the past and seemingly continues to ignore a burgeoning body of evidence to the contrary. Despite including “harm reduction strategies” in its definition of “tobacco control,” the agency remains steadfast in denying the expert opinions of an expanding number of academics and scientific bodies—like the UK’s Royal College of Physicians and the US National Academies of Science, Engineering and Medicine—that vaping is much less harmful than smoking,” points out an article on Filter.

Tobacco Harm Reduction Group About “Concerning” WHO Report

Meanwhile, in a recent letter the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA), has urged the WHO Executive Board to address concerns over the lack of transparency in a report, regarding the Tenth Meeting of the WHO Study Group on Tobacco Product Regulation. The group explained that the report failed to consider all the scientific evidence in favour of tobacco harm reduction strategies, such as the use of electronic cigarettes and heated tobacco products.

“The recommendations in this report may further hinder effective access to lower-risk products as a result of the Study Group’s Report in a region of the world with the most harm from combustible and unsafe oral tobacco use,” said CAPHRA.

The group’s Executive Coordinator Nancy Loucas, said the Study Group Report reviewed nine background papers and two horizon scanning papers, however they did not share the actual papers, or share reference links. Similarly, the Report also stated that their recommendations were assisted by discussions with “invited subject-matter experts”, however once again, the names of these experts were also not made known.

Asia-Pacific Groups Create Petition Urging WHO to End Lies About Vaping

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Kiwis Reminded That More Action is Required on World Vape Day

Tobacco harm reduction advocates are encouraged to send their submissions on New Zealand’s Government Smokefree action plan.

Falling on the 30th of May, just a day before World No Tobacco on May 31st, the AVCA is reminding Kiwi ex-smokers and vaping advocates, that more action is required to achieve the Smokefree Aotearoa goal. More submissions on the Government’s action plan could go a long way in highlighting the importance of including vaping products in the

World Vape Day is a celebration of personal stories of smokers who have found an incredibly effective way out of smoking, thanks to the advent of innovative smoke-free products,” said AVCA co-director Nancy Loucas.

She added that sadly, despite the global success and data available in favour of vaping, the World Health Organisation (WHO) continues to condemn the products. In fact, the WHO is once again using World No Tobacco Day to push its anti-vaping agenda.

In total contrast with other health entities such as Public Health England (PHE), the WHO keeps claiming that ENDS and smokeless alternatives do not help smokers quit smoking; are more harmful than combustible tobacco; and that nicotine is equivalent to heroin in terms of addictiveness.

Study found no teen vaping “epidemic” in New Zealand

Moreover, added Loucas, in New Zealand there is an increasingly negative media narrative about an alleged teen “vaping epidemic.” However, a peer reviewed study found no such thing.

“After examining a survey of over 27,000 secondary school students, University of Auckland researchers last year confirmed there was no youth vaping epidemic in New Zealand. They found that only 0.8% of 14 and 15-year-olds, who had never smoked, were regular vapers. It’s important we stay focused on the evidence, not the emotion,” said Loucas.

Earlier this year, Loucas explained that while it’s clear that vaping has helped many Kiwis quit tobacco, Maori and Pacific people sadly remain decades off becoming smokefree unless significant interventions and actions are taken soon.

NZ should follow the UK’s example

She has emphasized that just like the UK’s National Health Service (NHS) has been an effective catalyst for switching smokers to vaping, educating smokers about the relative benefits of vaping is key. She added that the government’s recent decision to refrain from hiking tobacco tax was a progressive step in the right direction.

“It’s great the Government wasn’t tempted to hike tobacco tax. It’s terribly regressive, hitting the vulnerable the hardest with the high Māori smoking rate budging little. AVCA believes education remains key, as does ensuring vaping is an accessible and appealing alternative.”

New Zealand: Smokefree 2025 Plan Considers Nicotine And Age Restrictions

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North Dakota Vape Shops Disobey Smoke-Free Laws

A study by North Dakota State University finds that vape shops in the state disobey smoke-free laws.

FARGO — Public health researchers at the North Dakota State University found that vape shops in the state overwhelmingly disobey the statewide smoke-free and clean air laws.

Kelly Buettner-Schmidt, a professor of nursing, led a research team that conducted a public policy compliance analysis measuring compliance.

The other researchers include Donald R. Miller, professor of pharmacy practice; Megan Orr, associate professor of statistics; Katelyn Rykal and Missy Berry, NDSU School of Nursing; and Kathleen Swanson, assistant professor of practice NDSU School of Nursing.

The study was published in the May edition of the peer-reviewed journal Public Health Nursing. According to Buettner-Schmidt et al., the study was designed “to determine compliance with North Dakota’s smoke-free law in vape shops and other tobacco specialty shops selling electronic nicotine delivery systems (ENDS) or e-liquids.”

The study was also structured to include 35 vape retailers that sell devices and liquids that contain nicotine and don’t contain nicotine. The study’s results showed that vaping occurred inside five shops, or 14.3 percent of the ones observed. 5.7 percent, or two shops, permitted smoking and aerosols within the required smoke-free areas.

When it came to indoor and outdoor signage requirements, 11.4% of shops complied with indoor signage, and 48.6% complied with outdoor signage requirements, notes NDSU.

“Overall compliance remained low, although much of the noncompliance was related to signage,” notes the study’s official conclusion.

“Classifying ENDS as tobacco products would require tobacco licensure of shops selling ENDS and e-liquids, aiding in identification of the shops for education and enforcement efforts to ensure compliance with the law and to improve public health protection.”

“When viewed overall, compliance remained low,” said Buettner-Schmidt in a press statement released by North Dakota State University’s communications office.

“North Dakota has one of the strongest laws in the United States to protect citizens from secondhand smoke,” she added. “Even though the state’s smoke‐free law has been in effect since 2012, vaping and smoking still occurred in required smoke‐free and vape‐free areas, according to our most recent study.”

US: Two Vape Shop Staff Caught Selling Class A Drugs in Store

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World Vape Day: BAT’s review highlights 10 years of scientific evidence on vaping

  • Multiple scientific studies show switching completely to vaping with high-quality products has reduced health risks
  • compared to smoking, contrary to many consumer beliefs
  • Study data indicates that vaping products can provide an alternative for smokers who would not otherwise quit
  • Review supports the important role for vaping products in Tobacco Harm Reduction
  • Reinforces the importance of BAT’s unique consumer-centric model and how we are reducing the health impact of our business and building A Better Tomorrow™ through our multicategory approach

To mark World Vape Day, BAT has today published a comprehensive review of the scientific evidence for vaping products (e-cigarettes), their potential health effects and their role in Tobacco Harm Reduction.

This review shows that, over the past decade, the number of people who incorrectly believe vaping is as harmful or more harmful than smoking conventional cigarettes has risen in the UK, Europe, and the U.S. This is despite several scientific reviews , , published in the same period showing that vaping products manufactured in accordance with quality standards present less risk to health than cigarettes.*

According to population modelling studies cited in the review, a significant reduction in premature deaths could be achieved if current smokers switched exclusively to vaping rather than continuing to smoke. These modelling studies use population data and simulations to project the health-related outcomes associated with the long-term risks of smoking versus vapour use over time.

Dr. David O’Reilly, Director of Scientific Research at BAT, commented: “This paper is a comprehensive summary of more than 300 peer-reviewed scientific papers and other evidence published by an estimated 50 institutions over the past decade.

“The scientific evidence is clear – but consumer misperceptions remain. In England and the United States, only one in three adults is aware that there is scientific evidence available, including from leading public health authorities, that supports the conclusion that vaping is less harmful than smoking.

“The reality is that many leading public health authorities have reported that vaping is less harmful than smoking, and that this harm reduction potential can be maximised if those smokers who would otherwise continue to smoke switch exclusively to using vapour products.

“We hope this paper will be used as a resource by public health authorities, and support adult smokers seeking to understand the breadth of scientific evidence that exists to inform their choices.”

“Reducing the health impact of our business is at the heart of our purpose – to create A Better Tomorrow by offering the widest range of reduced-risk alternatives to cigarettes*,” David O’Reilly continued. “This is why we aim to have 50 million consumers of our New Category products, which include our vapour product range, Vuse, by 2030.”

This review highlights that vaping products can effectively compete with combustible cigarettes by providing nicotine and the sensorial enjoyment sought by smokers. Therefore, access to high-quality, extensively tested and well-regulated vapour products is crucial. However, vaping will only be considered a compelling alternative to smoking if public health institutions unambiguously and accurately inform smokers that switching completely to vaping can reduce their health risks.

The paper also reviews current vapour product regulations, and notes that these regulations largely relate only to labelling, ingredients and taxation – but not manufacturing standards. This has resulted in highly variable product quality standards globally.

The review stresses the need for consistent product manufacturing regulations and the universal adoption of robust product stewardship standards by manufacturers with the aim of increasing public confidence in vaping.


Read more by clicking on these links:

Scientific Review Summary

* Full Review paper: Camacho, Oscar M., Ebajemito, James K., Coburn, Steven, Prasad, Krishna, Costigan, Sandra and Murphy, James J.. “Evidence From the Scientific Assessment of Electronic Cigarettes and Their Role in Tobacco Harm Reduction” Contributions to Tobacco & Nicotine Research, vol.30, no.2, 2021, pp.63-108. https://sciendo.com/article/10.2478/cttr-2021-0007

Notes to Editors

The White Paper reviewed more than a decade of scientific data and peer-reviewed studies from multiple sources worldwide to understand and evaluate different aspects of e-cigarettes and their role in Tobacco Harm Reduction, including the importance of design, testing, and adherence to high manufacturing standards.

Our review assesses published studies of how sensorial aspects of vapour products, including flavours and vapour aerosol visibility, play an important role in such product acceptability for former smokers looking for reduced risk

  • alternatives to cigarettes and for current adult vapers who want to avoid returning to smoking. The data indicate that adult vapers prefer e-cigarettes offering a variety of flavours, and that this variety makes vapour products a more viable alternative to continued smoking.About BAT

    BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives

  • . In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business. BAT employs over 53,000 people and operates in over 180 countries, with 11 million points of sale and 45 factories in 43 markets. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk
  • New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2020, we had 13.5 million consumers of our non-combustible products, a rise of 3 million on the year before. The BAT Group generated revenue of £25.8 billion in 2020 and profit from operations of £9.9 billion. 
  • Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.Forward Looking Statements

    This release contains certain forward-looking statements, including “forward-looking” statements made within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use of words or phrases such as “believe,” “anticipate,” “could,” “may,” “would,” “should,” “intend,” “plan,” “potential,” “predict,” “will,” “expect,” “estimate,” “project,” “positioned,” “strategy,” “outlook”, “target” and similar expressions. These include statements regarding our customer target ambition, New Categories revenue targets and our ESG targets.

    All such forward-looking statements involve estimates and assumptions that are subject to risks, uncertainties and other factors. It is believed that the expectations reflected in this release are reasonable but they may be affected by a wide range of variables that could cause actual results to differ materially from those currently anticipated. A review of the reasons why actual results and developments may differ materially from the expectations disclosed or implied within forward-looking statements can be found by referring to the information contained under the headings “Forward-looking statements” and “Group Principal Risks ” in the 2020 Annual Report and Form 20-F of British American Tobacco p.l.c. (BAT).

    Additional information concerning these and other factors can be found in BAT’s filings with the U.S. Securities and Exchange Commission (“SEC”), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtained free of charge at the SEC’s website, http://www.sec.gov and BAT’s Annual Reports, which may be obtained free of charge from the British American Tobacco website http://www.bat.com.

    Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. The forward-looking statements reflect knowledge and information available at the date of preparation of this release and BAT undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.


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IQOS 3 MRTP Application Moves Forward

PMI product sees movement.

WASHINGTON — The United States Food and Drug Administration (FDA) said that Philip Morris Products S.A.’s modified risk tobacco product (MRTP) application for the latest iteration of the IQOS heat-not-burn system holder and charger. The Center for Tobacco Products at the FDA recently opened up the Federal Register for public comments on the MRTP application.

“PMI is fully committed to a smoke-free future, one where we completely replace cigarettes with scientifically substantiated smoke-free alternatives that are a better choice for adults who would otherwise continue smoking,” said Jacek Olczak, the chief executive officer of Philip Morris International. “Our commitment to a science-based future is unmatched, having invested more than $8 billion since 2008 on smoke-free products.”

Olczak added: “This application underscores PMI’s on-going commitment to make new innovations available to American adult smokers through the FDA process; the confidence we have in our science; and our belief that public scrutiny and open engagement with governments is vital to achieving a smoke-free future.”

PMI and its North American products subsidiary submitted the application with the intention of scoring an MRTP status similar to the one granted to the IQOS 2.4 system on July 7, 2020.

The IQOS 2.4 system is the only electronic nicotine delivery system to be granted marketing authorization as a modified tobacco product with a less harmful characteristic than smoking.

“To authorize MRTP consumer communications, the FDA’s Center for Tobacco Products is required by law to conclude that a product is appropriate to promote the public health,” states a press statement from PMI.

IQOS is sold in the United States by PMI, through a special agreement with Altria Group.

The device is popular all over the world, especially with product variations in Japan. Heated tobacco products are also considered less harmful forms of nicotine delivery than traditional cigarettes or other combustible tobacco products.

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