A British reality TV show where contestants engage in on-screen romances for the chance to win $65,000 has seen a vape invasion in recent days.
While the show involves on screen sex scenes as the norm – this year one couple were filmed going at it live while another couple slept next to them – the British TV regulator Ofccom received far more complaints about contestants smoking than they did about the x-rated scene.
Contestants were smoking so much that the British Lung Foundation, which campaigns against cigarette smoking in the UK, teamed up with a British vaping company to insist that the show’s producers offer vapes as an alternative.
So today, along with their regular delivery of 200 cigarettes, contestants will also be receiving a selection of vapes that they can use as an alternative.
A source told The Sun Online: “They’re now being given normal cigarettes and vape sticks so they can make a choice.”
In tonight’s show, contestant Marcel Somerville will be one of the first to put down his packet of cigarettes and start vaping.
Dr Penny Woods, chief executive of the British Lung Foundation, was positive about the show’s move, saying that vapes “are less harmful than smoking tobacco. Their vapor doesn’t contain lung-clogging tar, and they can help you quit.”
The show’s decision to offer vaping as an alternative to smoking for contestants comes two years after the UK government advised Brits that vaping is 95% safer than smoking.