For British American tobacco, direct production of our products in some countries in Asia is a better strategy.
In fact, for the production and sales of new heating and non combustion devices, British American Tobacco only allows two foreign companies to produce its products in Asia, and South Korea is one of them.
The data show that British American tobacco has set up a cigarette factory in South Korea many years ago to develop the cigarette market in South Korea. The production and sales of the new heating and non combustion products are also based on South Korea.